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A First Look at Communication Theory

A First Look at Communication Theory
Format : Softcover
ISBN : 1260132439
ISBN13 : 9781260132434
Our ISBN : 1260091562
Our ISBN13 : 9781260091564
Publisher(s) : McGraw-Hill
Pub. Date : Mar 2018
Edition : 10th
Author(s) : Em Griffin, Andrew M. Ledbetter, Glenn G. Sparks
Subject : Communication & Media / Reference
The tenth edition of A First Look at Communication Theory justifies again the program’s enduring popularity. Em Griffin, now joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who are encountering the field for the first time to tackle theories without fear. The text’s conversational style and relevant examples keep complex theories within the grasp of first-time theory students. The authors introduce 32 diverse theories that are a mix of foundational and recent scholarship and, with the benefit of numerous examples and connections to pop culture, help students apply them to their own lives. The discrete presentation of the theories ensures a well-rounded understanding of each while promoting integrative thinking and facilitating the ability of instructors to skip or rearrange their presentation. The broad selection of theories-from the classics to the cutting edge-ensures that students have a solid foundation with which to begin understanding the relationships between theories.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $65.00

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