Highlights > Recent Additions > International Marketing

International Marketing

International Marketing
Format : Softcover
ISBN : 1260859339
ISBN13 : 9781260859331
Our ISBN : 1260547876
Our ISBN13 : 9781260547870
Publisher(s) : McGraw-Hill
Pub. Date : Feb 2019
Edition : 18th
Author(s) : Philip R. Cateora, John Graham, Mary C Gilly
Subject : Business & Economics
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over 100 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education’s Connect with adaptive SmartBook.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $90.00

Quantity :  

Related Items



Business Statistics in Practice with Student CD
Business Statistics in Practice with Student CD
Business A Changing World
Business A Changing World
Marketing Management: A Strategic Decision-Making Approach
Marketing Management: A Strategic Decision-Making Approach