Highlights > Recent Additions > Marketing: An Introduction

Marketing: An Introduction

Marketing: An Introduction
Format : Softcover
ISBN : 0135193192
ISBN13 : 9780135193198
Our ISBN : 1292294868
Our ISBN13 : 9781292294865
Publisher(s) : Pearson
Pub. Date : Mar 2019
Edition : 14th
Author(s) : Gary Armstrong, Philip Kotler
Subject : Business & Economics
An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $70.00

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