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E-commerce 2018

E-commerce 2018
Format : Softcover
ISBN : 013483951X
ISBN13 : 9780134839516
Our ISBN : 1292251700
Our ISBN13 : 9781292251707
Publisher(s) : Pearson
Pub. Date : Jan 2018
Edition : 14th
Author(s) : Kenneth C. Laudon, Carol Guercio Traver
Subject : Computer Science & Technology
For courses in e-commerce.

An in-depth look into the evolving field of e-commerce E-commerce 2018: business. technology. society provides readers with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach readers about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and “Insight on” cases. Additionally, a new careers section has been added to the end of each chapter to help readers prepare for corporate, working life.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $90.00

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