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Selling: Building Partnerships

Selling: Building Partnerships
Format : Softcover
ISBN : 1260141217
ISBN13 : 9781260141214
Our ISBN : 1260084779
Our ISBN13 : 9781260084771
Publisher(s) : McGraw-Hill
Pub. Date : Feb 2018
Edition : 10th
Author(s) : John Tanner, Stephen Castleberry
Subject : Business & Economics
Selling: Building Partnerships, Tenth Edition remains the most innovative textbook in sales, featuring distinct role-plays, mini-case studies, and a focus on knowledge and skills critical to the partnership process and successful business professionals. Emphasized throughout is the need for salespeople to be flexible and adapt strategies that address customer needs, buyer social styles, and other relationship needs and strategies. This approach is followed by a thorough discussion of the salesperson as manager and how planning and continual learning enable effective selling and career growth. The text’s emphasis on value creation makes it applicable for students who may not be interested in a sales career. As has been true of every edition since the first, the integration of ethics continues to be emphasized.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $68.00

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