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Consumer Behavior: Building Marketing Strategy

Consumer Behavior: Building Marketing Strategy
Format : Softcover
ISBN : 1260158195
ISBN13 : 9781260158199
Our ISBN : 126056648X
Our ISBN13 : 9781260566482
Publisher(s) : McGraw-Hill
Pub. Date : Jul 2019
Edition : 14th
Author(s) : David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser
Subject : Business & Economics
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in mobile & social media marketing, ethnic subcultures, internal and external influences, global marketing, and other emerging trends. Updated with strategy-based examples throughout and an integration of ethics and consumer insights in the text and cases.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $78.00

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