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A Preface to Marketing Management

A Preface to Marketing Management
Format : Softcover
ISBN : 1260151611
ISBN13 : 9781260151619
Our ISBN : 1260287254
Our ISBN13 : 9781260287257
Publisher(s) : McGraw-Hill
Pub. Date : Jan 2018
Edition : 15th
Author(s) : J. Paul Peter, James H. Donnelly
Subject : Business & Economics
Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $55.00

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