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Strategic Management of Technological Innovation

Strategic Management of Technological Innovation
Format : Softcover
ISBN : 1260087956
ISBN13 : 9781260087956
Our ISBN : 1260565793
Our ISBN13 : 9781260565799
Publisher(s) : McGraw-Hill
Pub. Date : Jan 2019
Edition : 6th
Author(s) : Melissa Schilling
Subject : Business & Economics
Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $58.00

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