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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice
Format : Softcover
ISBN : 0134480430
ISBN13 : 9780134480435
Our ISBN : 1292262060
Our ISBN13 : 9781292262062
Publisher(s) : Pearson
Pub. Date : Jan 2018
Edition : 11th
Author(s) : Sandra Moriarty, Nancy Mitchell, Charles Wood, William D. Wells
Subject : Business & Economics
For courses in introductory advertising.

Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications.

And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring they’re prepared to deal with the latest industry practices in their future careers.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $80.00

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