Highlights > Recent Additions [Page 5] > Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective
Format : Softcover
ISBN : 1260259315
ISBN13 : 9781260259315
Our ISBN : 1260570991
Our ISBN13 : 9781260570991
Publisher(s) : McGraw-Hill
Pub. Date : Feb 2020
Edition : 12th
Author(s) : George Belch, Michael Belch
Subject : Business & Economics
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $68.00

Quantity :  

Related Items



Business Statistics in Practice with Student CD
Business Statistics in Practice with Student CD
Business A Changing World
Business A Changing World
Marketing
Marketing