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A Framework for Marketing Management

A Framework for Marketing Management
Format : Softcover
ISBN : 0133871312
ISBN13 : 9780133871319
Our ISBN : 1292093145
Our ISBN13 : 9781292093147
Publisher(s) : Prentice Hall
Pub. Date : Jan 2015
Edition : 6th
Author(s) : Philip Kotler, Kevin Lane Keller
Subject : Business & Economics
For graduate and undergraduate courses in marketing management.

A Succinct Guide to 21st Century Marketing Management

Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.

The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $80.00

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