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A Preface to Marketing Management

A Preface to Marketing Management
Format : Softcover
ISBN : 0073529966
ISBN13 : 9780073529967
Our ISBN : 0071221115
Our ISBN13 : 9780071221115
Publisher(s) : McGraw-Hill
Pub. Date : Mar 2010
Edition : 12th
Author(s) : J. Paul Peter, James H. Donnelly Jr.
Subject : Business & Economics
Preface to Marketing Management, 12e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $66.00

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