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A Framework for Marketing Management

A Framework for Marketing Management
Format : Softcover
ISBN : 0132539306
ISBN13 : 9780132539302
Our ISBN : 0273752510
Our ISBN13 : 9780273752516
Publisher(s) : Prentice Hall
Pub. Date : Apr 2011
Edition : 5th
Author(s) : Philip Kotler, Kevin Keller
Subject : Business & Economics
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $66.00

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