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Exploring Marketing Research

Exploring Marketing Research
Format : Softcover
ISBN : 0324320884
ISBN13 : 9780324320886
Our ISBN : 0324539029
Our ISBN13 : 9780324539028
Publisher(s) : South-Western College Pub
Pub. Date : Nov 2006
Edition : 9th
Author(s) : William G. Zikmund, Barry J. Babin
Subject : Business & Economics
"Exploring Marketing Research" deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm’s current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $68.00

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