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Exploring Marketing Research (with Qualtrics Card)

Exploring Marketing Research (with Qualtrics Card)
Format : Softcover
ISBN : 0324788444
ISBN13 : 9780324788440
Our ISBN : 0324788614
Our ISBN13 : 9780324788617
Publisher(s) : South-Western College Pub
Pub. Date : Jun 2009
Edition : 10th
Author(s) : Barry J. Babin, William G. Zikmund
Subject : Business & Economics
EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm’s current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $71.00

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