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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices
Format : Softcover
ISBN : 0132948990
ISBN13 : 9780132948999
Our ISBN : 1292097752
Our ISBN13 : 9781292097756
Publisher(s) : Prentice Hall
Pub. Date : Jan 2015
Edition : 8th
Author(s) : Michael R. Solomon, Greg W. Marshall, Elnora Stuart
Subject : Business & Economics
Real People, Real Choices

Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.

Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $78.00

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