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Marketing: The Core

Marketing: The Core
Format : Softcover
ISBN : 0073215740
ISBN13 : 9780073215747
Our ISBN : 0071106863
Our ISBN13 : 9780071106863
Publisher(s) : McGraw-Hill
Pub. Date : Apr 2006
Edition : 2nd
Author(s) : Roger A. Kerin, Steven W. Hartley, William Rudelius
Subject : Business & Economics
MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketings 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format thats equally kind to both the eyes and the pocketbook. The Core is more than just a "baby Kerin"; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $68.00

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