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Mass Media Research: An Introduction

Mass Media Research: An Introduction
Format : Softcover
ISBN : 143908274X
ISBN13 : 9781439082744
Our ISBN : 1439083924
Our ISBN13 : 9781439083925
Publisher(s) : Wadsworth
Pub. Date : Apr 2010
Edition : 9th
Author(s) : Joseph R. Dominick, Roger D. Wimmer
Subject : Business & Economics / Communication & Media / Reference
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $67.00

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