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Mass Communication Theory: Foundations, Ferment, and Future

Mass Communication Theory: Foundations, Ferment, and Future
Format : Softcover
ISBN : 0495898872
ISBN13 : 9780495898870
Our ISBN : 049590290X
Our ISBN13 : 9780495902904
Publisher(s) : Wadsworth
Pub. Date : Mar 2011
Edition : 6th
Author(s) : Stanley J. Baran, Dennis K. Davis
Subject : Business & Economics / Communication & Media / Reference
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Sixth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry’s future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $67.00

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