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New Products Management

New Products Management
Format : Softcover
ISBN : 0073404802
ISBN13 : 9780073404806
Our ISBN : 0071289232
Our ISBN13 : 9780071289238
Publisher(s) : McGraw-Hill
Pub. Date : Feb 2011
Edition : 10th
Author(s) : C. Merle Crawford, C. Anthony Di Benedetto
Subject : Business & Economics
Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a ?new product.? Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $66.00

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