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Retail Management: A Strategic Approach

Retail Management: A Strategic Approach
Format : Softcover
ISBN : 0133796841
ISBN13 : 9780133796841
Our ISBN : 1292214678
Our ISBN13 : 9781292214672
Publisher(s) : Pearson
Pub. Date : Feb 2017
Edition : 13th
Author(s) : Barry R. Berman, Joel R. Evans, Patrali M. Chatterjee
Subject : Business & Economics
For courses in Retail Management.

A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $68.00

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