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Business Driven Technology

Business Driven Technology
Format : Softcover
ISBN : 0073376841
ISBN13 : 9780073376844
Our ISBN : 0071317791
Our ISBN13 : 9780071317795
Publisher(s) : McGraw-Hill
Pub. Date : Feb 2012
Edition : 5th
Author(s) : Paige Baltzan
Subject : Business & Economics / Computer Science & Technology
Unlike any other MIS textbook franchise, our Baltzan texts (Business Driven Technology, Business Driven Information Systems and M: Information Systems) discuss various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion in these texts first addresses the business needs and then addresses the technology that supports those needs.

Business Driven Technology5e offers you the flexibility to customize your course according to your needs and the needs of your students by covering only essential concepts and topics in the five core units, while providing additional in-depth coverage in the business and technology plug-ins.

This text contains 20 chapters, 20 business plug-ins, and 12 technology plug-ins offering you the ultimate flexibility in tailoring content to the exact needs of your MIS or IT course. The unique construction of this text allows you to cover essential concepts and topics in the five core units while providing you with the ability to customize a course and explore certain topics in greater detail with the business and technology plug-ins.

Plug-ins are fully developed modules of text that include student learning outcomes, case studies, business vignettes, and end-of-chapter material such as key terms, individual and group questions and projects, and case study exercises.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $73.00

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