Shop By Subject > Business & Economics [Page 273] > Principles of Marketing

Principles of Marketing

Principles of Marketing
Format : Softcover
ISBN : 0133973301
ISBN13 : 9780133973303
Our ISBN : 1292092483
Our ISBN13 : 9781292092485
Publisher(s) : Prentice Hall
Pub. Date : Jan 2015
Edition : 16th
Author(s) : Philip Kotler, Gary Armstrong
Subject : Business & Economics
Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $80.00

Quantity :  

Related Items



Business A Changing World
Business A Changing World
Business Statistics in Practice with Student CD
Business Statistics in Practice with Student CD
International Economics
International Economics