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Principles of Marketing: An Asian Perspective

Principles of Marketing: An Asian Perspective
Format : Softcover
ISBN : 1292089660
ISBN13 : 9781292089669
Our ISBN : 1292089660
Our ISBN13 : 9781292089669
Publisher(s) : Pearson
Pub. Date : Jul 2016
Edition : 4th
Author(s) : Philip Kotler, Gary Armstrong, Ang Swee-Hoon, Leong Siew-Meng, Tan Chin-Tiong, Prof Oliver Hong-Ming Yau
Subject : Business & Economics
For Principles of Marketing courses that require a comprehensive text.

  Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia. It helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers in Asia who make products and brands an integral part of their daily lives.

  To help students in Asia understand how to create value and build customer relationships, the Asian Perspective presents fundamental marketing information within an innovative customer-value framework.

  This textbook makes learning about and teaching Asian marketing easier and more exciting for both students and instructors by providing a variety of vignettes, up-to-date corporate examples, and relevant case studies.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $76.00

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