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Strategic Brand Management

Strategic Brand Management
Format : Softcover
ISBN : 0131888595
ISBN13 : 9780131888593
Our ISBN : 0132336227
Our ISBN13 : 9780132336222
Publisher(s) : Prentice Hall
Pub. Date : Dec 2007
Edition : 3rd
Author(s) : Kevin Lane Keller
Subject : Business & Economics
For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $71.00

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