Shop By Subject > Business & Economics [Page 297] > Strategic Communication in Business and the Professions

Strategic Communication in Business and the Professions

Strategic Communication in Business and the Professions
Format : Softcover
ISBN : 0205693113
ISBN13 : 9780205693115
Our ISBN : 0205782132
Our ISBN13 : 9780205782130
Publisher(s) : Allyn & Bacon
Pub. Date : Feb 2010
Edition : 7th
Author(s) : Dan O’Hair, Gustav W. Friedrich, Lynda Dee Dixon
Subject : Business & Economics / Communication & Media / Art
Strategic Communication discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety. For the successful communicator this book provides the both framework and the necessary tools.

This Seventh Edition helps the reader address the current challenges of communication within the realm of business. The updated examples provide an increased focus on the balance between technology and communication, the new forms of communication technology; in addition to the integration of new research in the area of business communication, management, interpersonal and group communication. Strategic Communication prepares readers for the business world of today.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $57.00

Quantity :  

Related Items



Sight, Sound, Motion: Applied Media Aesthetics
Sight, Sound, Motion: Applied Media Aesthetics
Creative Strategy in Advertising
Creative Strategy in Advertising
Excellence in Business Communication
Excellence in Business Communication