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Strategic Brand Management

Strategic Brand Management
Format : Softcover
ISBN : 0132664259
ISBN13 : 9780132664257
Our ISBN : 0273779419
Our ISBN13 : 9780273779414
Publisher(s) : Prentice Hall
Pub. Date : Oct 2012
Edition : 4th
Author(s) : Kevin Lane Keller
Subject : Business & Economics
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions?and thus improving the long-term profitability of specific brand strategies.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $77.00

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