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Strategic Management: Concepts and Cases

Strategic Management: Concepts and Cases
Format : Softcover
ISBN : 0136015700
ISBN13 : 9780136015703
Our ISBN : 0135013208
Our ISBN13 : 9780135013205
Publisher(s) : Prentice Hall
Pub. Date : Jun 2008
Edition : 12th
Author(s) : Fred David
Subject : Business & Economics
Davids Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy.

This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company.

For management professionals, small business owners and others involved in business.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $70.00

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