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Strategic Management: Creating Competitive Advantages

Strategic Management: Creating Competitive Advantages
Format : Softcover
ISBN : 0077246268
ISBN13 : 9780077246266
Our ISBN : 007108326x
Our ISBN13 : 9780071083263
Publisher(s) : McGraw-Hill
Pub. Date : Oct 2009
Edition : 5th
Author(s) : Alan Eisner, G. T. Lumpkin, Gregory Dess
Subject : Business & Economics
Strategic Management: Creating Competitive Advantages, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text?s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $66.00

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