Shop By Subject > Business & Economics [Page 306] > Strategic Management: Creating Competitive Advantages

Strategic Management: Creating Competitive Advantages

Strategic Management: Creating Competitive Advantages
Format : Softcover
ISBN : 0077439562
ISBN13 : 9780077439569
Our ISBN : 0071317686
Our ISBN13 : 9780071317689
Publisher(s) : McGraw-Hill
Pub. Date : May 2012
Edition : 6th
Author(s) : Gregory Dess, Alan Eisner, G.T. (Tom) Lumpkin, Gerry McNamara
Subject : Business & Economics
Strategic Management: Creating Competitive Advantages (Concepts only), sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses? use of blogs and social networking sites and more. The text is rounded off by rich, relevant, and teachable cases. This text?s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $71.00

Quantity :  

Related Items



Business A Changing World
Business A Changing World
Business Statistics in Practice with Student CD
Business Statistics in Practice with Student CD
Human Resource Management
Human Resource Management