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Strategic Management: Creating Competitive Advantages

Strategic Management: Creating Competitive Advantages
Format : Softcover
ISBN : 0073381217
ISBN13 : 9780073381213
Our ISBN : 0071287833
Our ISBN13 : 9780071287838
Publisher(s) : McGraw-Hill
Pub. Date : Nov 2007
Edition : 4th
Author(s) : Gregory G Dess, G.T. (Tom) Lumpkin, Alan Eisner
Subject : Business & Economics
Strategic Management: Creating Competitive Advantage, 4th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $61.00

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