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E-marketing

E-marketing
Format : Softcover
ISBN : 0131485199
ISBN13 : 9780131485198
Our ISBN : 0131969021
Our ISBN13 : 9780131969025
Publisher(s) : Prentice Hall
Pub. Date : Apr 2005
Edition : 4th
Author(s) : Judy Strauss, Adel El-Ansary, Raymond Frost
Subject : Business & Economics / Computer Science & Technology
For courses in Electronic Marketing and Internet Business. This 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business models that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors have tightened their presentation by using a strategic perspective and giving many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $61.00

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