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E-Marketing

E-Marketing
Format : Softcover
ISBN : 0136154409
ISBN13 : 9780136154402
Our ISBN : 0132461846
Our ISBN13 : 9780132461849
Publisher(s) : Prentice Hall
Pub. Date : Dec 2008
Edition : 5th
Author(s) : Judy Strauss, Raymond Frost
Subject : Business & Economics / Computer Science & Technology
The 5th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $60.00

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