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E-Commerce 2011

E-Commerce 2011
Format : Softcover
ISBN : 0136091199
ISBN13 : 9780136091196
Our ISBN : 0273750844
Our ISBN13 : 9780273750840
Publisher(s) : Prentice Hall
Pub. Date : Feb 2011
Edition : 7th
Author(s) : Kenneth Laudon, Carol Guercio Traver
Subject : Business & Economics / Computer Science & Technology
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce --- technology change, business development, and social issues --- to provide a coherent conceptual framework for understanding the field.

The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; E-commerce Marketing Concepts; E-commerce Marketing Communications; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce

MARKET: For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $68.00

Quantity :  

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