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E-Marketing

E-Marketing
Format : Softcover
ISBN : 0132147556
ISBN13 : 9780132147552
Our ISBN : 0132806460
Our ISBN13 : 9780132806466
Publisher(s) : Prentice Hall
Pub. Date : Jul 2011
Edition : 6th
Author(s) : Judy Strauss, Raymond Frost
Subject : Business & Economics / Computer Science & Technology
Traditional marketing coverage with an e-marketing twist.

Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.

The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $70.00

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