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E-Marketing

E-Marketing
Format : Softcover
ISBN : 0132953447
ISBN13 : 9780132953443
Our ISBN : 1292000414
Our ISBN13 : 9781292000411
Publisher(s) : Prentice Hall
Pub. Date : Jul 2013
Edition : 7th
Author(s) : Raymond Frost, Judy Strauss
Subject : Business & Economics / Computer Science & Technology
Directed primarily toward students taking a course on Marketing in the Internet, this text also teaches professional marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. With a focus on the Internet and other technologies that have had a profound effect on how marketing is approached today, the book updates traditional marketing coverage with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $80.00

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