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Entertainment Marketing & Communication: Selling Branded Performance, People, and Places

Entertainment Marketing & Communication: Selling Branded Performance, People, and Places
Format : Softcover
ISBN : 0131986228
ISBN13 : 9780131986220
Our ISBN : 0132345161
Our ISBN13 : 9780132345163
Publisher(s) : Prentice Hall
Pub. Date : July 2007
Edition : 1st
Author(s) : Shay Sayre
Subject : Business & Economics
For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry.

Entertainment Marketing & Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $69.00

Quantity :  

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