Highlights > Recent Additions > Marketing Management

Marketing Management

Marketing Management
Format : Softcover
ISBN : 0131457578
ISBN13 : 9780131457577
Our ISBN : 013196853X
Our ISBN13 : 9780131968530
Publisher(s) : Prentice Hall
Pub. Date : Feb 2005
Edition : 12th
Author(s) : Philip Kotler, Kevin Lane Keller
Subject : Business & Economics
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.

This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $61.00

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