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Digital Marketing: Strategy, Implementation and Practice

Digital Marketing: Strategy, Implementation and Practice
Format : Softcover
ISBN : 0273746103
ISBN13 : 9780273746102
Our ISBN : 0273746103
Our ISBN13 : 9780273746102
Publisher(s) : Pearson
Pub. Date : Jul 2012
Edition : 5th
Author(s) : Dave Chaffey, Fiona Ellis-Chadwick
Subject : Business & Economics / Computer Science & Technology
Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $70.00

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