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Public Relations Writing and Media Techniques (PNIE)

Public Relations Writing and Media Techniques (PNIE)
Format : Softcover
ISBN : 0205211674
ISBN13 : 9780205211678
Our ISBN : 1292040734
Our ISBN13 : 9781292040738
Publisher(s) : Pearson
Pub. Date : Nov 2013
Edition : 7th
Author(s) : Dennis L. Wilcox, Bryan H. Reber
Subject : Business & Economics
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age.

The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students. This text also serves as an invaluable resource for public relations practitioners in the field.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $68.00

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