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Strategic Management: A Competitive Advantage Approach, Concepts

Strategic Management: A Competitive Advantage Approach, Concepts
Format : Softcover
ISBN : 013446723X
ISBN13 : 9780134467238
Our ISBN : 1292164972
Our ISBN13 : 9781292164977
Publisher(s) : Pearson
Pub. Date : Jan 2016
Edition : 16th
Author(s) : Fred R. David, Forest R. David
Subject : Business & Economics
A Practical, Skills-oriented Approach to Strategic Management In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $77.00

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