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Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability

Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability
Format : Softcover
ISBN : 0134619382
ISBN13 : 9780134619385
Our ISBN : 129222729X
Our ISBN13 : 9781292227290
Publisher(s) : Pearson
Pub. Date : Jan 2017
Edition : 15th
Author(s) : Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Charles E. Bamford
Subject : Business & Economics
For courses in Strategic Management and Business Policy.

Utilize a strategic management model to learn and apply key concepts through cases Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well­-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $80.00

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