Highlights > Recent Additions > Basic Marketing Research: A Decision-Making Approach

Basic Marketing Research: A Decision-Making Approach

Basic Marketing Research: A Decision-Making Approach
Format : Softcover
ISBN : 0136037909
ISBN13 : 9780136037903
Our ISBN : 0132460815
Our ISBN13 : 9780132460811
Publisher(s) : Prentice Hall
Pub. Date : Nov 2008
Edition : 3rd
Author(s) : Naresh K Malhotra
Subject : Business & Economics / Computer Science & Technology / Sociology
For undergraduate-level courses in Marketing Research.

With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $69.00

Quantity :  

Related Items



A Gift of Fire: Social, Legal, and Ethical Issues for Computing Technology
A Gift of Fire: Social, Legal, and Ethical Issues for Computing Technology
Project Management: Process, Technology and Practice
Project Management: Process, Technology and Practice
Business and Society: A Strategic Approach to Social Responsibility
Business and Society: A Strategic Approach to Social Responsibility