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Public Relations Writing: The Essentials of Style and Format

Public Relations Writing: The Essentials of Style and Format
Format : Softcover
ISBN : 0073511927
ISBN13 : 9780073511924
Our ISBN : 0071101837
Our ISBN13 : 9780071101837
Publisher(s) : McGraw-Hill
Pub. Date : Aug 2007
Edition : 6th
Author(s) : Thomas H. Bivins
Subject : Business & Economics / Communication & Media / Reference
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $60.00

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