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Selling Today: Creating Customer Value

Selling Today: Creating Customer Value
Format : Softcover
ISBN : 013207995X
ISBN13 : 9780132079952
Our ISBN : 0138152470
Our ISBN13 : 9780138152475
Publisher(s) : Prentice Hall
Pub. Date : Feb 2009
Edition : 11th
Author(s) : Gerald L Manning, Barry L Reece, Michael Ahearne
Subject : Business & Economics
For undergraduate Personal Selling courses.

Students heading for a career in business will benefit from researched and proven selling techniques.

Professional sales skills are becoming increasingly important in todays business world. This text covers up-to-date academic topics and rich application materials, providing students with everything they need to understand and apply selling techniques.

In the eleventh edition, Manning and Reece have invited Michael Ahearne to join their best-selling author team. Ahearnes experience as Associate Professor of Marketing and Executive Director of the Sales Excellence Institute, in addition to his extensive educational background, provides invaluable insight to this already well-researched text.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $71.00

Quantity :  

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