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Creative Strategy in Advertising

Creative Strategy in Advertising
Format : Softcover
ISBN : 0495095699
ISBN13 : 9780495095699
Our ISBN : 0495096202
Our ISBN13 : 9780495096207
Publisher(s) : Wadsworth
Pub. Date : Apr 2007
Edition : 9th
Author(s) : A. Jerome Jewler, Bonnie L. Drewniany
Subject : Business & Economics / Communication & Media / Art
"Creative Strategy In Advertising" provides everything students need to be successful as advertising professionals in today’s fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising strategies.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $60.00

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