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Public Relations Writing and Media Techniques

Public Relations Writing and Media Techniques
Format : Softcover
ISBN : 0205648282
ISBN13 : 9780205648283
Our ISBN : 0205676901
Our ISBN13 : 9780205676903
Publisher(s) : Allyn & Bacon
Pub. Date : Jan 2009
Edition : 6th
Author(s) : Dennis L. Wilcox
Subject : Business & Economics / Communication & Media / Reference
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing book available. With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in todays digital age. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns. This text also serves as an invaluable resource for public relations practitioners in the field.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $71.00

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