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Economics: Principles, Applications and Tools

Economics: Principles, Applications and Tools
Format : Softcover
ISBN : 0136076440
ISBN13 : 9780136076445
Our ISBN : 0132091542
Our ISBN13 : 9780132091541
Publisher(s) : Prentice Hall
Pub. Date : May 2009
Edition : 6th
Author(s) : Arthur O’Sullivan, Steven Sheffrin, Steve Perez
Subject : Business & Economics
This modern, Micro first book has a strong foundation in demand and supply. Its thoughtful coverage of change in demand vs. change in quantity demanded (also in supply coverage) enables readers to better visualize and truly understand the difference between these 2 fundamental concepts.

Its hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes).

For economists, financial analysts and other finance professionals.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $65.00

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