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Tourism: The Business of Travel

Tourism: The Business of Travel
Format : Softcover
ISBN : 0137147295
ISBN13 : 9780137147298
Our ISBN : 0132091593
Our ISBN13 : 9780132091596
Publisher(s) : Prentice Hall
Pub. Date : Apr 2009
Edition : 4th
Author(s) : Joseph J. Marqua, Laura J. Yale, Roy A. Cook
Subject : Business & Economics
Written in a conversational style, this book views the industry from a business perspectiveexamining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today’s tourism industry that is as interesting and multi-faceted as the field itself. Anyone interested in a career in either Tourism and/or Hospitality.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $70.00

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