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Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition

Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition
Format : Softcover
ISBN : 0130888524
ISBN13 : 9780130888525
Our ISBN : 0131918729
Our ISBN13 : 9780131918726
Publisher(s) : Prentice Hall
Pub. Date : Sep 2004
Edition : 1st
Author(s) : Babette Bensoussan, Craig S. Fleisher
Subject : Business & Economics
For Strategic Management courses. Most appropriate at the graduate level/EMBA/MBA courses. This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. Perfect as a supplement to any strategy course.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $67.00

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